Growing up the son of a Certified Financial Planner™, discussion of finance was common at the dinner table. It was no surprise that Brice Falkner gravitated towards subjects of finance and economics at Auburn University. Graduating in 2006 with honors, he immediately started at the family firm. Brice began his career in administration while attending graduate school during the evenings at the University of Alabama. By 2012, he had worked his way to an Investment Advisor Representative roll. Passionate about helping successful people plan and prepare for their future, he developed a customized process to accommodate his client’s goals and objectives. Brice is now married with a little boy and an affection for being on the water. Some might say his true love is the sea; in his free time, Brice loves to be boating. In the meantime, Brice enjoys helping those who are interested in a more secure and prosperous future.